Tiana Ned is a podcast strategist and producer behind Founder Publishing, helping expert-led businesses turn podcasts into searchable publishing systems that build trust before the sales conversation.
Publishing Strategy
Sep 21, 2026
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7 min read
Your podcast probably doesn't need 100 more episode ideas. It needs editorial territory, a specific area the market comes to associate with your thinking.
⚙️ Publishing Partner
Sep 17, 2026
A podcast strategy for wealth advisors working with founders before an exit, built around real decisions instead of generic personal finance topics.
Sep 14, 2026
6 min read
Putting your podcast on YouTube isn't enough. Learn how to adapt podcast titles, thumbnails, openings and video for YouTube discovery without resorting to clickbait.
📊 Podcast Breakdowns
Sep 10, 2026
What Beth Helmstetter's podcast shows about marketing a high-end service: use publishing to make the judgment and invisible work behind beautiful results visible.
Sep 7, 2026
Learn how to repurpose podcast content into articles, newsletters and social posts without turning a founder's original thinking into generic AI content.
Sep 3, 2026
What should a luxury photographer or event planner actually podcast about? Here's how I'd build the strategy around high-value clients, buyer questions and expertise.
Founder Podcast Strategy
Aug 31, 2026
If clients can already see your work, why would you need a podcast? Here's how long-form content can build trust when every expert on the shortlist has a great portfolio.
Aug 27, 2026
8 min read
A look at how Breven Homes uses its custom home building podcast to educate future buyers, demonstrate expertise and build trust long before the sales call.
Aug 24, 2026
Your podcast shouldn't have a seven-day lifespan. Learn how to turn old episodes into searchable, useful business assets that keep working months later.
Aug 20, 2026
A content strategy for functional medicine practices that goes beyond generic wellness advice and shows prospective patients how you actually think.
Aug 17, 2026
Your podcast can have great content and still get ignored. Learn how the idea, title, thumbnail and opening work together to make an episode worth clicking.
Aug 13, 2026
Should your business podcast be audio-only or video? Here's when adding video is worth it, when audio is enough, and how to decide based on your publishing system.
Aug 10, 2026
How long should a business podcast episode be? Why 10–20 minute focused episodes can often work better for founder podcasts and when longer is justified.
Aug 6, 2026
Thought leadership isn't about posting every day. Learn how founders can become known for specific ideas by building a focused body of work over time.
Aug 3, 2026
5 min read
You don't need to post every day to build authority. Here's when a podcast can become a better long-term publishing strategy than constant social media.
Jul 30, 2026
Why do business podcasts fail? Four common problems cause founder podcasts to fade and most can be fixed with a better publishing system.
Jul 26, 2026
Should you start a podcast for your business? Learn when a founder podcast makes sense, when it doesn’t, and what to consider before launching.
