Tiana Ned is a podcast strategist and producer behind Founder Publishing, helping expert-led businesses turn podcasts into searchable publishing systems that build trust before the sales conversation.
Podcast Strategy for Wedding Planners: How to Build Trust Before the Inquiry
What Beth Helmstetter's podcast shows about marketing a high-end service: use publishing to make the judgment and invisible work behind beautiful results visible.
How to Repurpose Podcast Content Without Sounding Like AI
Learn how to repurpose podcast content into articles, newsletters and social posts without turning a founder's original thinking into generic AI content.
Podcast Strategy for Luxury Photographers and Event Planners
What should a luxury photographer or event planner actually podcast about? Here's how I'd build the strategy around high-value clients, buyer questions and expertise.
Does Your Service Business Need a Podcast If Your Work Is Visual?
If clients can already see your work, why would you need a podcast? Here's how long-form content can build trust when every expert on the shortlist has a great portfolio.
Podcast Strategy for Custom Home Builders: Turn Buyer Questions Into Content
A look at how Breven Homes uses its custom home building podcast to educate future buyers, demonstrate expertise and build trust long before the sales call.
How to Make Old Podcast Episodes Keep Driving Traffic
Your podcast shouldn't have a seven-day lifespan. Learn how to turn old episodes into searchable, useful business assets that keep working months later.
How to Get More People to Click on Your Podcast Episodes
Your podcast can have great content and still get ignored. Learn how the idea, title, thumbnail and opening work together to make an episode worth clicking.
Audio vs. Video Podcast: Which Is Better for Your Business in 2026?
Should your business podcast be audio-only or video? Here's when adding video is worth it, when audio is enough, and how to decide based on your publishing system.
How Long Should a Podcast Episode Be? A Guide for Business Podcasts
How long should a business podcast episode be? Why 10–20 minute focused episodes can often work better for founder podcasts and when longer is justified.
You don't need to post every day to build authority. Here's when a podcast can become a better long-term publishing strategy than constant social media.
