I break down existing founder/business podcasts: what they are doing well, what I would change, and what you can learn from those examples and apply to your own show.
Podcast Strategy for Wedding Planners: How to Build Trust Before the Inquiry
What Beth Helmstetter's podcast shows about marketing a high-end service: use publishing to make the judgment and invisible work behind beautiful results visible.
Podcast Strategy for Custom Home Builders: Turn Buyer Questions Into Content
A look at how Breven Homes uses its custom home building podcast to educate future buyers, demonstrate expertise and build trust long before the sales call.