FOR FOUNDERS + EXPERT-LED BUSINESSES

Founder Publishing

Podcast strategy, publishing breakdowns, and real-world examples for architects, interior designers, builders, event planners, photographers, wealth advisors, medical practitioners, and other high-value businesses where clients need to understand how you think and trust you before they choose you.

Start Here

New here? A few pieces that explain how I think about founder publishing.

Founder Podcast Strategy

Jul 26, 2026

•

6 min read

Should You Start a Podcast for Your Business? A Founder’s Guide

Should you start a podcast for your business? Learn when a founder podcast makes sense, when it doesn’t, and what to consider before launching.

Tiana Ned

Founder Podcast Strategy

Aug 10, 2026

•

6 min read

How Long Should a Podcast Episode Be? A Guide for Business Podcasts

How long should a business podcast episode be? Why 10–20 minute focused episodes can often work better for founder podcasts and when longer is justified.

Tiana Ned

Publishing Strategy

Aug 3, 2026

•

5 min read

Do You Need Social Media to Grow Your Business?

You don't need to post every day to build authority. Here's when a podcast can become a better long-term publishing strategy than constant social media.

Tiana Ned

Publishing Strategy

Aug 6, 2026

•

6 min read

How to Build Thought Leadership Without Posting Every Day

Thought leadership isn't about posting every day. Learn how founders can become known for specific ideas by building a focused body of work over time.

Tiana Ned

Founder Podcast Strategy

Practical strategy for building a founder podcast people can find, trust, and use.

Founder Podcast Strategy

Aug 31, 2026

•

7 min read

Does Your Service Business Need a Podcast If Your Work Is Visual?

If clients can already see your work, why would you need a podcast? Here's how long-form content can build trust when every expert on the shortlist has a great portfolio.

Tiana Ned

Founder Podcast Strategy

Aug 17, 2026

•

7 min read

How to Get More People to Click on Your Podcast Episodes

Your podcast can have great content and still get ignored. Learn how the idea, title, thumbnail and opening work together to make an episode worth clicking.

Tiana Ned

Founder Podcast Strategy

Aug 13, 2026

•

6 min read

Audio vs. Video Podcast: Which Is Better for Your Business in 2026?

Should your business podcast be audio-only or video? Here's when adding video is worth it, when audio is enough, and how to decide based on your publishing system.

Tiana Ned

Founder Podcast Strategy

Aug 10, 2026

•

6 min read

How Long Should a Podcast Episode Be? A Guide for Business Podcasts

How long should a business podcast episode be? Why 10–20 minute focused episodes can often work better for founder podcasts and when longer is justified.

Tiana Ned

Publishing Casebook

I look for expert-led podcasts that get it right - shows built around real buyer questions instead of broad industry content.

📊 Podcast Breakdowns

Aug 27, 2026

•

8 min read

Podcast Strategy for Custom Home Builders: Turn Buyer Questions Into Content

A look at how Breven Homes uses its custom home building podcast to educate future buyers, demonstrate expertise and build trust long before the sales call.

Tiana Ned

📊 Podcast Breakdowns

Sep 10, 2026

•

7 min read

Podcast Strategy for Wedding Planners: How to Build Trust Before the Inquiry

What Beth Helmstetter's podcast shows about marketing a high-end service: use publishing to make the judgment and invisible work behind beautiful results visible.

Tiana Ned

If I were Your Publishing Partner

What would I actually publish if I ran the podcast for a business like yours?

⚙️ Publishing Partner

Aug 20, 2026

•

7 min read

Content Strategy for Functional Medicine: How I'd Build a Practice's Authority

A content strategy for functional medicine practices that goes beyond generic wellness advice and shows prospective patients how you actually think.

Tiana Ned

⚙️ Publishing Partner

Sep 3, 2026

•

7 min read

Podcast Strategy for Luxury Photographers and Event Planners

What should a luxury photographer or event planner actually podcast about? Here's how I'd build the strategy around high-value clients, buyer questions and expertise.

Tiana Ned