FOR FOUNDERS + EXPERT-LED BUSINESSES

Founder Publishing

Podcast strategy, publishing breakdowns, and real-world examples for high-value businesses where clients need to understand how you think and trust you before they choose you.

Start Here

New here? A few pieces that explain how I think about founder publishing.

🎤 Podcast Archive

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Jul 26, 2026

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6 min read

Should You Start a Podcast for Your Business? A Founder’s Guide

Should you start a podcast for your business? Learn when a founder podcast makes sense, when it doesn’t, and what to consider before launching.

Tiana Ned

🎤 Podcast Archive

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Aug 10, 2026

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6 min read

How Long Should a Podcast Episode Be? A Guide for Business Podcasts

How long should a business podcast episode be? Why 10–20 minute focused episodes can often work better for founder podcasts and when longer is justified.

Tiana Ned

🎤 Podcast Archive

+1

Aug 3, 2026

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5 min read

Do You Need Social Media to Grow Your Business?

You don't need to post every day to build authority. Here's when a podcast can become a better long-term publishing strategy than constant social media.

Tiana Ned

🎤 Podcast Archive

+1

Aug 6, 2026

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6 min read

How to Build Thought Leadership Without Posting Every Day

Thought leadership isn't about posting every day. Learn how founders can become known for specific ideas by building a focused body of work over time.

Tiana Ned

If I were Your Publishing Partner

What would I actually publish if I ran the podcast for a business like yours?

🎤 Podcast Archive

+1

Aug 20, 2026

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7 min read

Content Strategy for Functional Medicine: How I'd Build a Practice's Authority

A content strategy for functional medicine practices that goes beyond generic wellness advice and shows prospective patients how you actually think.

Tiana Ned

🎤 Podcast Archive

+1

Sep 3, 2026

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7 min read

Podcast Strategy for Luxury Photographers and Event Planners

What should a luxury photographer or event planner actually podcast about? Here's how I'd build the strategy around high-value clients, buyer questions and expertise.

Tiana Ned

Latest from the Founder Publishing

🎤 Podcast Archive

+1

Sep 10, 2026

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7 min read

Podcast Strategy for Wedding Planners: How to Build Trust Before the Inquiry

What Beth Helmstetter's podcast shows about marketing a high-end service: use publishing to make the judgment and invisible work behind beautiful results visible.

Tiana Ned

🎤 Podcast Archive

+1

Sep 7, 2026

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7 min read

How to Repurpose Podcast Content Without Sounding Like AI

Learn how to repurpose podcast content into articles, newsletters and social posts without turning a founder's original thinking into generic AI content.

Tiana Ned

🎤 Podcast Archive

+1

Sep 3, 2026

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7 min read

Podcast Strategy for Luxury Photographers and Event Planners

What should a luxury photographer or event planner actually podcast about? Here's how I'd build the strategy around high-value clients, buyer questions and expertise.

Tiana Ned

🎤 Podcast Archive

+1

Aug 31, 2026

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7 min read

Does Your Service Business Need a Podcast If Your Work Is Visual?

If clients can already see your work, why would you need a podcast? Here's how long-form content can build trust when every expert on the shortlist has a great portfolio.

Tiana Ned

Publishing Casebook

I look for expert-led podcasts that get it right - shows built around real buyer questions instead of broad industry content.

📊 Podcast Breakdowns

Aug 27, 2026

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8 min read

Podcast Strategy for Custom Home Builders: Turn Buyer Questions Into Content

A look at how Breven Homes uses its custom home building podcast to educate future buyers, demonstrate expertise and build trust long before the sales call.

Tiana Ned

📊 Podcast Breakdowns

Sep 10, 2026

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7 min read

Podcast Strategy for Wedding Planners: How to Build Trust Before the Inquiry

What Beth Helmstetter's podcast shows about marketing a high-end service: use publishing to make the judgment and invisible work behind beautiful results visible.

Tiana Ned