Publishing Strategy
Sep 21, 2026
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7 min read
Your podcast probably doesn't need 100 more episode ideas. It needs editorial territory, a specific area the market comes to associate with your thinking.
⚙️ Publishing Partner
Sep 17, 2026
A podcast strategy for wealth advisors working with founders before an exit, built around real decisions instead of generic personal finance topics.
Sep 14, 2026
6 min read
Putting your podcast on YouTube isn't enough. Learn how to adapt podcast titles, thumbnails, openings and video for YouTube discovery without resorting to clickbait.
📊 Podcast Breakdowns
Sep 10, 2026
What Beth Helmstetter's podcast shows about marketing a high-end service: use publishing to make the judgment and invisible work behind beautiful results visible.
Sep 7, 2026
Learn how to repurpose podcast content into articles, newsletters and social posts without turning a founder's original thinking into generic AI content.
Sep 3, 2026
What should a luxury photographer or event planner actually podcast about? Here's how I'd build the strategy around high-value clients, buyer questions and expertise.
Founder Podcast Strategy
Aug 31, 2026
If clients can already see your work, why would you need a podcast? Here's how long-form content can build trust when every expert on the shortlist has a great portfolio.
Aug 27, 2026
8 min read
A look at how Breven Homes uses its custom home building podcast to educate future buyers, demonstrate expertise and build trust long before the sales call.
Aug 24, 2026
Your podcast shouldn't have a seven-day lifespan. Learn how to turn old episodes into searchable, useful business assets that keep working months later.
