Editorial Territory for Podcasts: Why Your Show Needs One
Your podcast probably doesn't need 100 more episode ideas. It needs editorial territory, a specific area the market comes to associate with your thinking.
How to Put Your Podcast on YouTube: A Strategy for Titles, Thumbnails & Video
Putting your podcast on YouTube isn't enough. Learn how to adapt podcast titles, thumbnails, openings and video for YouTube discovery without resorting to clickbait.
Podcast Strategy for Wedding Planners: How to Build Trust Before the Inquiry
What Beth Helmstetter's podcast shows about marketing a high-end service: use publishing to make the judgment and invisible work behind beautiful results visible.
How to Repurpose Podcast Content Without Sounding Like AI
Learn how to repurpose podcast content into articles, newsletters and social posts without turning a founder's original thinking into generic AI content.
Podcast Strategy for Luxury Photographers and Event Planners
What should a luxury photographer or event planner actually podcast about? Here's how I'd build the strategy around high-value clients, buyer questions and expertise.
Does Your Service Business Need a Podcast If Your Work Is Visual?
If clients can already see your work, why would you need a podcast? Here's how long-form content can build trust when every expert on the shortlist has a great portfolio.
Podcast Strategy for Custom Home Builders: Turn Buyer Questions Into Content
A look at how Breven Homes uses its custom home building podcast to educate future buyers, demonstrate expertise and build trust long before the sales call.
How to Make Old Podcast Episodes Keep Driving Traffic
Your podcast shouldn't have a seven-day lifespan. Learn how to turn old episodes into searchable, useful business assets that keep working months later.
